PSK Media respects your privacy and is committed to protecting personal information collected through our website and other digital platforms.
This Privacy Policy explains what information we may collect, why we collect it, how it may be used, when it may be shared and the choices available to you.
PSK Media is a Ghana-based digital media publication operated from Ghana. We seek to handle personal information responsibly and in accordance with applicable data protection laws, including Ghana’s Data Protection Act, 2012 (Act 843).
1. Information We Collect
Depending on how you interact with PSK Media, we may collect the following information.
Information You Provide
This may include:
- Your name
- Email address
- Contact details
- Information you provide when contacting us
- Information you provide when subscribing to a newsletter or other service
We only request information that is relevant to the purpose for which it is collected.
Information Collected Automatically
When you visit PSK Media, certain technical and usage information may be collected automatically. This may include:
- IP address
- Browser and device information
- Operating system
- Pages visited
- Referring pages or websites
- Approximate usage and interaction information
- Cookies and similar technologies
The information collected depends on the technologies and services active on the website at the time of your visit.
2. How We Use Personal Information
We may use information we collect to:
- Provide and maintain our website and services
- Respond to enquiries and communications
- Improve our content, website and user experience
- Understand how readers use the website
- Measure audience engagement and website performance
- Send newsletters or other communications where you have requested or consented to receive them
- Display and measure advertisements, where advertising services are used
- Protect the website and users against abuse, fraud and security threats
- Meet applicable legal and regulatory obligations
We do not use personal information for purposes unrelated to the reason it was collected without an appropriate legal basis or, where required, your consent.
3. Legal Basis for Processing
Where applicable, personal information may be processed on the basis of:
- Your consent
- Legitimate interests
- Compliance with legal obligations
- Performance of a contract or steps taken at your request before entering into a contract
The appropriate basis depends on the nature and purpose of the processing.
4. Data Protection Principles
PSK Media aims to handle personal information in accordance with applicable data protection principles, including:
- Lawfulness, fairness and transparency
- Purpose limitation
- Data minimisation
- Accuracy
- Appropriate retention
- Security and confidentiality
- Accountability
5. Cookies and Similar Technologies
PSK Media may use cookies and similar technologies to operate the website, understand website usage, improve functionality, measure audience engagement and support advertising services.
Cookies are small text files stored on your device when you visit a website. They may help websites remember preferences, understand visitor activity and deliver relevant content or advertisements.
Some cookies may be provided by third-party services used on the website, including analytics, advertising and other technology providers.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.
Where required by applicable law, we will seek consent before placing non-essential cookies or using similar technologies. You may also withdraw or change your consent where the relevant consent mechanism provides that option.
6. Analytics and Third-Party Services
PSK Media uses Google Analytics through Google Site Kit to understand website traffic, measure performance and analyse how readers use the website.
Google Analytics may collect technical and usage information, including information about the pages visitors view, their interactions with the website, their devices and their approximate location.
Google and other third-party service providers may process technical or usage information in accordance with their own privacy policies and applicable requirements.
The third-party services used on the website may change over time. We seek to ensure that their use is consistent with applicable data protection requirements.
7. Advertising and Google AdSense
PSK Media may use Google AdSense and other third-party advertising services to display advertisements on its website.
Where Google AdSense is used, Google and its advertising partners may use cookies, web beacons, IP addresses, device information and similar technologies to serve, measure and improve advertisements.
These technologies may allow Google to display advertisements based on a visitor’s previous visits to PSK Media and other websites. Depending on the visitor’s settings, location and applicable consent requirements, advertisements may be personalised or non-personalised.
Third-party advertising providers may also collect or process information about visitors’ interactions with advertisements to measure advertising performance, prevent fraud and improve their services.
Google’s use of advertising cookies and related technologies is governed by its own privacy and advertising policies. You can find more information here:
- How Google uses information from sites or apps that use its services
- Google’s Advertising Policies and Technologies
Managing Advertising Preferences
Visitors can manage their Google advertising preferences through Google Ads Settings.
You may also manage cookies through your browser settings or use available advertising opt-out mechanisms provided by relevant third-party organisations.
Disabling personalised advertising does not necessarily mean that you will stop seeing advertisements. You may continue to receive non-personalised advertisements based on factors such as the content of the page you are viewing, your general location or other contextual information.
Where required, PSK Media will use an appropriate consent-management mechanism to obtain and manage visitors’ choices regarding advertising cookies and similar technologies. This includes applicable requirements for visitors in the European Economic Area, the United Kingdom and Switzerland.
8. Sharing Personal Information
PSK Media does not sell personal information.
We may share information with service providers that help us operate the website and provide services to readers, such as hosting, analytics, email and advertising service providers.
These providers may process information on our behalf or in accordance with their own privacy policies and applicable legal requirements.
We may also disclose information where required by law, legal process or a lawful request from an appropriate authority.
9. International Data Transfers
Some service providers used by PSK Media may process information outside Ghana.
Where personal information is transferred internationally, we seek to use appropriate safeguards and comply with applicable data protection requirements.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to meet legal or regulatory requirements, resolve disputes or protect our legitimate interests.
When information is no longer required, we will take reasonable steps to delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.
11. Your Rights
Subject to applicable law, you may have rights regarding your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion where applicable
- Withdraw consent where processing is based on consent
- Object to certain processing
- Request restriction of processing in applicable circumstances
Requests relating to personal information can be made using the contact details below.
12. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
The specific security measures used may vary depending on the systems and service providers involved.
No internet transmission or electronic storage system can be guaranteed to be completely secure.
13. Data Breaches
If we become aware of a personal data breach affecting information under our responsibility, we will assess the incident and take appropriate steps in accordance with applicable legal and regulatory requirements.
14. Children’s Privacy
PSK Media is a general-interest publication and does not knowingly seek to collect personal information from children for purposes unrelated to providing our services.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us.
15. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, advertising arrangements, legal requirements or data-processing practices.
When significant changes are made, we will update the date at the top of this policy and, where appropriate, provide additional notice.
16. Contact Us
For questions, requests or concerns about this Privacy Policy or the handling of personal information by PSK Media, please contact:
PSK Media
Ghana
Email: [email protected]
We will consider privacy-related requests and enquiries and respond within a reasonable period, subject to applicable legal requirements.
